Hi, I'm Fernando Leandro, Social Media at the University CEU Cardenal Herrera.

Recently, I've colaborated in a  International Staff Week 2013 Valencia (Spain).
The International Week involves five days of exploring ways to collaborate in the internationalization of our institutions.

I did a conference about "Social Media in Universities".

This conference is about: Develop a Strategy and Set Goals. Define your Target. Build an active community. Create relevant and interesting content. Measure campaign success. Publish not only news. Engage with your Audience. Connect with alumni. Build Brand presence online. Attract Future students. Colleges are sharing Campus life. Curate Student content in Blogs. Be creative: It's a powerful way for colleges to keep in touch. Good channel for Customer Service. Respond to questions about programs, events, activities, fees. Invite students to participate, obtain Engagement with your target. Make visual content, near Content, Success Stories. For example: that's why I chose CEU University? Collect and share these Experiences. Show a sense of Humor: humor helps a brand to join his Target. Moreover, in this presentation you can see a lot of examples of our University.

You can see the powerpoint of the conference and download here:

10 Tips For managing Social Media:

1. Be a leader: Nurture your strategy.What image do you want to sell?
“If you always do the same, don’t expect different results”. Einstein.

Alice asks the cat: Which way?
Would you tell me, please, which way I ought to go from here?
Alice speaks to Cheshire Cat -That depends a good deal on where you want to get to,' said the Cat.
-I don't much care where--' said Alice.
-Then it doesn't matter which way you go,' said the Cat. Please define your goals!!!!

Come on ...Social Media Strategy! Let’s start!
There is only one thing in life worse than being talked about, and that is not being talked about.“ Oscar Wilde.
2. Listen to, look for, and Use good sources! Be inspired!
Have a look at what is happening now... What is the most shared picture on Twitter?

3. Content is king: Tell stories, Be creative!
People talk about YOU in Google?
Being a person is having a story to tell”. – Isak Dinesen

Video of a student explaining her experience on Youtube, Students singing on Youtube, Students Lipsyncing on Youtube, Teacher discussing a subject, Teachers doing interesting team projects on Youtube, We love video in “first person /face to face” telling things only to YOU

For example:
Manager of the Olympia Hotel in Valencia  How to Review a Room, by Carlos San Juan!
High School Computer Teacher How to do your hair like Lady Gaga?
These are Successful cases on Youtube Short videos, Tutorials, only 2 minutes.

BLOGS are one of the BEST tools for creating content. Academic content in Blogs. Come closer! Pictures make an Impact! Create Post about Activities. Experience is the BEST way to Connect. Share moments, saying Goodbye to our Students. Create Funny content.

4. Be Google´s friend: Search with it

It’s important to define relevant Keywords. Used in: Title, Description , Tags, Links, Bold Style.

5. Do you know your channels? Tuning, Cultivating your message. Take aim and fire!

You are a “Personal Brand”
Information is Power… When you share it!
Tuning your profiles There’s no SECOND chance for a FIRST impression ¡Complete, please!

Add pictures. Don’t be boring
Use the header to promote special events.
How Brands promote them? Use humor to help a brand reach its target.
Group of teachers wishing everyone a happy summer. Teachers playing football.

Students are our main characters.
For example: WELCOME DAYS Students are the Stars //example: Welcome to the library!
Use inspirational quotes: "We do not remember days, we remember moments".

For example: Trip to the Albufera: extracurricular life. Students tag pictures, share comments, etc. Students showing their Design Projects. Alumni Celebration: Returning to the University. Students next to the Rector in a relaxed shot. Our Rector has a Facebook profile too. Create a Post Saying thank you to our Fans.

Album photos from Graduation. Graduation speech by the class spokesperson. Graduation moments.
Create Events on Facebook. Show Competition winners, Contests. Emotional pictures “Pedrito” was born!!!! Use Creative pictures.

¿Are the students our main characters?
Creative pictures are the KEY. Volunteering, theatre, sports, extralife are good Areas… Make visual content.

Analyse your traffic, How many visits do you have? And, of course, use traditional methods: posters, pamphlets.

6. Networking: Making contacts with other people

7. Be Social: Be Interactive, participate, comment!
We listen to our students. We answer questions.
After the conference… Invite interaction! Obtain Feedback from Students.

8. ALWAYS ON: Life moments Hunter!

9. Studies: Attending Courses, Masters and Events!

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." -Abraham Lincoln.
10. And finally PASSION!!!!!

Hee-hee! See you in the University’s Social Media channels :) :) :)
@uchceu and facebook.com/uchceu
Follow us!!!

Also you can see: